WOW Popcorn is the only high-street popcorn brand in the country with stores in Mumbai. We partnered with the Brand to build the Identity, Packaging and Store Design. The next stage was to build the awareness of gourmet popcorn amongst consumers; gourmet popcorn being a category that consumers were new to.
The WOW brand is about a healthy, fresh, quality, enjoyment driven brand snack. The Logo and the visual language for the brand was developed using colors, typography, and style that have a sensorial mouthwatering effect on the individual who sees it. Various customers engagement activities through social media and in the store were executed to increase footfalls at the store. New Business segments such as Corporates and Gifting were also explored.
12 new flavours were introduced in a span of 12 months. Social Media campaigns and in-store activities resulted in a spike in 30% sales in retail outlets during the campaign period.