The first category to be introduced under the WOW Food Brands banner is the WOW Popcorn brand. The WOW brand is about a healthy, fresh, quality, enjoyment driven snack. The logo and the visual language for the brand developed uses colours, typography and style that have a sensorial mouth-watering effect on the individual who sees it. Our role is to build a unique experience for the retail consumer, define new customer segments and build brand awareness. We support the Brand with various in-store, on-ground and online marketing initiatives.