STRATEGIC DESIGN & CONSULTING

brand identity design agency - Genuus

Every Brand has a Story. The Story defines the tone, image and promise of the Brand. We partner with you in building as well as living your Brand Story. We specialize in the critical aspects of building your Brand.

Corporate Identity Development

Brands must stand distinct and it’s important to define the Image, Tone and Visual language of the Brand. Crafting an Identity is a shared endeavour and our process of Discovery, Design and Delivery encompasses allows us to generate a collective view within your company.

brand identity research

Primary Research

brand identity mission

Vision, Mission & Values

brand identity architecture

Brand Architecture

branding services

Concepts & Mood boards

brand identity design agency

Brand Identity & Design

brand identity

Visual Identity System

brand identity trademark

Trademark Advisory

branding services

Identity & Strategic Design Workshops

Brand Communication

Building Brand Equity is a continuous journey and an integrated approach to Brand Communication allows your Brand to breathe in this new dynamic environment.

brand communication research

Research & Planning

  • Qualitative Research
  • Quantitative Research
  • Usability Research & Audit
  • Digital Marketing Audit
brand communication strategy

Strategy & Positioning

  • Marketing Strategy
  • Positioning Statement
  • Marketing Plan
  • Post Implementation Review
brand identity creative

Creative development of Collaterals
(External & Internal Communication)

  • Brochures
  • Brand Manuals
  • Newsletters
  • Annual Reports
  • Calendars
  • Sales Kits
  • Style Guides
  • Coffee Table Books
  • Employee Communication

Digital Marketing Performance Management

We manage the Digital Marketing Performance for you. Our DMPM Platform allows you run digital campaigns seamlessly, provide Customer insights and tracks your Digital Marketing Plan. An overview of the Services that we offer under Digital Marketing Performance Management

  • Diagnosis of all your digital activity

  • Developing a Digital Marketing Plan

  • Content Creation

    With a diverse in-house team of Content Writers, Designers and Audio-video specialists, we deliver content that generates engagement value to your target audience
  • Viral Videos on Social Media

  • Blogs and vlogs

  • Branded Content

  • Analytics

    Capture insights on Customer Behavior and measure Channel Performance

Managed Services

A team is assigned to deliver optimum performance for your Brand. Activities that are listed under our Managed.

  • Services offering are
  • Search Engine Management (SEM)
  • Pay Per Click (PPC) campaigns
  • Social Media Optimization (SMO)
  • Email Marketing
  • Online Reputation Management (ORM)
  • Programmatic Advertising
  • Management of CMS of web sites
  • A/B Testing of Concept Designs and Messages
  • Insights & Reports

Retail Strategy & Design

We partner with Brands that desire to commence a Retail business or established Brands that are constantly seeking a new and smart way of doing things. We’ve done it all, right from creating the Identity to setting-up the physical store/branch and eventually build customer traction to the store/branch.

Environmental Branding & Installation

Environments with impactful Messages, Images and unique Installations make a difference particularly when presented in the most creative manner. Our team of experts provide end-to end services right from Conceptualization to Execution.

dashboard

Office Interiors

cms

Trade Show Designs

transactions

Way Finders

mobile_banking

Digital Signage

Start-ups

‘Build now – Build fast’ is always a mantra that entrepreneurs follow to succeed. Building a Brand is extremely challenging especially when there is a sense of urgency in a competitive environment. Our team of dedicated Brand Specialists is assigned to deliver your Brand promise. We provide an entire Marketing and Technology support system for Start-ups to build a Brand.

Our Proposition for Technology Start-ups

  • UX Design
  • Rapid Prototyping
  • Web & Mobile Application development
  • Support & Maintenance of Application
  • Corporate Identity Development
  • Digital Marketing
  • Brand Communication

Our Proposition for Retail Start-ups

  • Retail Value Proposition
  • Customer Journey & Experience Mapping
  • Store/ Branch Interiors
  • Branch communication (External & Instore)
  • Packaging Architecture & Design
  • POP Displays, Kiosks, Merchandising & Free
  • Standing Units
  • Digital Marketing
  • eCommerce
  • Loyalty Programmes
  • Retail Value Proposition
  • Customer Journey & Experience Mapping
  • Store/ Branch Interiors
  • Branch communication (External & Instore)
  • Packaging Architecture & Design
  • POP Displays, Kiosks, Merchandising & Free
  • Standing Units
  • Digital Marketing
  • eCommerce
  • Loyalty Programmes