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Presenting the HPCL Fastlane Fuel App

  • How to size-up the opportunity with the right CRM?

    - 13 Apr 2018
    Categories - Marketing Technology

    The Customer Relationship Management software solution or commonly used in its abbreviated form in today’s parlance – CRM, is one the earliest technology-driven tools to manage and foster customer relationships with the intent to retain customers and increase revenues. With the passing of time, the CRM has evolved into a must-have tool for enterprises that seek to improve efficiency in sales and marketing processes and eliminate silos among team members.