Experience

Experience Experience

Today’s modern Brands are expected to be Digitally forward in their process and design thinking. The digitally-dependent young customer is impatient, technology-friendly and transacts on the move. Brands have a pressing need to provide a Personal yet Connected Experience to these new age digital natives. If you’re a Brand that seeks to invest in Digitalization, we offer Omni-Channel applications that are flexible and scalable.

User Experience Design

"You've got to start with the customer experience and
work backwards to the technology."
— Steve Jobs
Our UX (User Experience) Design practice is an integral part of the product development process.

USABILITY RESEARCH & CONSULTING

Be it an eCommerce portal, a utility or information centric web site, a software application or a mobile application the need to be agile, clear in the information-seeking goal of users and be user-centric remains. Our team of usability experts consult entities such as Banks, eCommerce, Utility, Travel and Software development companies on building great a User Experience. By utilizing our UX Design methodology, we have demonstrated that by following a set of processes, end user expectations can be successfully delivered. In fact, the methodology governs our work culture.

Application Areas

USABILITY ASSESSMENT

Scenario
  • To assess performance of an Application (Web or Mobile)
  • UX Audit of existing Application
  • Gap Analysis
  • Design Recommendations - Wire frames (Low fidelity designs)
Result
  • Improve Application Performance
  • Improved Product Discovery

USABILITY ASSESSMENT

Scenario
  • To assess performance of an Application (Web or Mobile)
  • UX Audit of existing Application
  • Gap Analysis
  • Design Recommendations - Wire frames (Low fidelity designs)
Result
  • Improve Application Performance
  • Improved Product Discovery

UX DESIGN OPTIMIZATION

Scenario
To improve an existing Application (Web or Mobile) on a UI and Functional level
  • Gap Analysis
  • Competitive Benchmarking
  • Design Recommendations
  • User Testing on Recommended Designs
  • Submission of Final Interaction Design for Integration
Result
  • Increased Conversion Rate
  • Improved Product Discovery
  • Increase in Leads that result in sales
  • Improved Application Performance

USABILITY TESTING

Scenario
To test an existing Application (Web or Mobile) among actual Users
  • Prototype Testing through one-to-one interviews and with advanced testing software
  • Design Recommendations with Wire frames (Low Fidelity Designs)
Result
  • Design Validation with actual Users
  • Improved User Experience and Productivity

USABILITY TESTING

Scenario
To test an existing Application (Web or Mobile) among actual Users
  • Prototype Testing through one-to-one interviews and with advanced testing software
  • Design Recommendations with Wire frames (Low Fidelity Designs)
Result
  • Design Validation with actual Users
  • Improved User Experience and Productivity

USABILITY TESTING

Scenario
To introduce Personalization Features to the Application (Web or Mobile)
  • Gap Analysis
  • Design Recommendations
  • User Testing on Recommended Designs
  • Submission of Final Interaction Design for Integration
Result
  • Increased Frequency of Usage
  • Improved User Experience and Productivity

Omni-Channel Customer Onboarding Application

Banks and Financial Institutions are faced with multiple challenges when it comes to winning new customers and building lasting relationships with existing ones. Your customers demand convenience on the go.
Availability of time is a constraint and they are averse to
  • Taking out time to visit your branch
  • Filling in tedious account opening forms and unappealing online applications
  • Storing and managing multiple documents
  • Frustrating delays in opening an account and at times rejections
Your Customers will not wait and there is a likelihood that they will shop for options. Today Customers are technology savvy and are familiar to online and mobile applications. It's time to harness technology to provide a memorable experience to your customers.
Banks and Financial Institutions are faced with multiple challenges when it comes to winning new customers and building lasting relationships with existing ones. Your customers demand convenience on the go.
Availability of time is a constraint and they are averse to
  • Taking out time to visit your branch
  • Filling in tedious account opening forms and unappealing online applications
  • Storing and managing multiple documents
  • Frustrating delays in opening an account and at times rejections
Your Customers will not wait and there is a likelihood that they will shop for options. Today Customers are technology savvy and are familiar to online and mobile applications. It's time to harness technology to provide a memorable experience to your customers.
Genuus PRIMA is a Plug and Play web based solution customer on–boarding solution. Your Customers can open an account using Aadhaar-based authentication (eKYC) in an instant.
We provide an enhanced experience with a UI that is simple, comprehensive and intuitive for any customer. Within a few minutes, your customers can complete the on-boarding process and receive an Account Number.
Genuus PRIMA is a secure, comprehensive and robust solution that can be easily integrated with your existing Core Banking and third party applications.

Paperless

All information and document management is fully online (digital)

Instantaneous

Instant on-boarding of customers in real time as per their convenience

Saves cost

Drastic savings in operational cost

Compliance

The solution integrates with Core Banking and various Third-party applications to validate information such as credit history, contact details, AML status, blacklist checks and more. Compliance is ensured by providing the mandatory disclosures in electronic formats with the option of print, download and email

Experience Console

Is adaptive for various channels namely PC/Laptop, kiosk, tablet and mobile. Intuitive UI across channels for a better customer experience. It can also be personalized to accommodate various segments of customers

Cross-selling/Up-selling

Customer profile based products can be offered to the applicants towards the closure of the process. Increase revenues by selling more products

Paperless

All information and document management is fully online (digital)

Instantaneous

Instant on-boarding of customers in real time as per their convenience

Saves cost

Drastic savings in operational cost

Compliance

The solution integrates with Core Banking and various Third-party applications to validate information such as credit history, contact details, AML status, blacklist checks and more. Compliance is ensured by providing the mandatory disclosures in electronic formats with the option of print, download and email

Experience Console

Is adaptive for various channels namely PC/Laptop, kiosk, tablet and mobile. Intuitive UI across channels for a better customer experience. It can also be personalized to accommodate various segments of customers

Cross-selling/Up-selling

Customer profile based products can be offered to the applicants towards the closure of the process. Increase revenues by selling more products

Multi-Channel On-Boarding

Customers can access from their PC/Laptop, Tablet and Mobile at their convenience

Minimizing Data Entry

Personal information is picked up from Aadhaar & PAN Card thereby reducing the need for additional data entry

Link Products

Products such as Savings Accounts and Fixed Deposits can be linked when opening an Account. Various methods for online funding are available, including Net Banking, NEFT, IMPS

Analytics

The dashboard offers you insights to customer behavior, abandonment rates and channel performance

Notification and Exception Handling

Customers and officials get notified on process events. Exceptions are flagged so that officials can resolve these exceptions and see through the completion of account opening

Integrate with Social Media campaigns

Customers can be driven from Social Media and Advertising campaigns

CUSTOMERS CAN OPEN AN ACCOUNT WITH 4 SIMPLE STEPS

Augmented Reality

Augmented Reality (AR) brings a sense of awesomeness in the experience of using a Brand.

Combine Virtual elements with Real environments

AR turns any brochure, outdoors into an active, engaging advertisement with a digital layer of information. With this extra layer of information, you can provide digital marketing collaterals to your customers

Real-time simulation

A tailored experience and personal simulation using your Brand’s assets such as the logo, images etc. to buy a product in case of a Retail Brand or for utilities such an interest rate calculator in case of Financial Services Brand.

Call To Action

Build a strong Call To Action to up-sell/cross-sell to your customers.

Locators

Gain information on and direction to your store/branch locations.

Gamification

We build a layer of game mechanics on Applications. The use of Gamification has a direct impact on Customer Loyalty, Employee Productivity and Channel Partner Engagement. We conceptualize the possibility of the integration of Gamification to your Application keeping in mind your business objective.

bank

Consulting

push_mktg

Web & Mobile Application development

discovery

Managed Services

rich_media

Gamification & eLearning

Wearable

Wearables are a new touch point and with the advent of smart watches and other unique devices, Brands must also build Apps for these smart devices to stay relevant and more so connected.

Web Applications

We love a challenge. Web Applications that solve a real business challenge

Web sites & Micro sites

Intranets

CRMs

Customized Business Applications

Consulting & Project Management

It all begins with the idea. We help you define a Roadmap for your Application. A dedicated Project Manager is assigned to ensure that your vision for the App is translated into reality. Periodic reports and updates are shared by the team. We also provide a BOT (Build, Operate and Transfer) Model to our clients where our Project Management and Technology team run and maintain your Application allowing you to focus on your Business.
Consulting & Project Management

UX Research & Design

If your users are happy with the overall experience of the App, then we’ve hit the nail on the head. Our User Experience (UX) Design practice begins by understanding your business objectives and vision for the App. Before commencing the UI Designs, we define the Information Architecture and create a Visual Identity System. The approved Design is then introduced to the Development process. Finally, the App is tested by Users. User insights can also be captured through Focus group discussions and Ethnographic research conducted by our UX experts. We can also recommend Optimization and Performance enhancement steps to improve User Experience and Productivity on the App.
UX Research & Design

UX Research & Design

If your users are happy with the overall experience of the App, then we’ve hit the nail on the head. Our User Experience (UX) Design practice begins by understanding your business objectives and vision for the App. Before commencing the UI Designs, we define the Information Architecture and create a Visual Identity System. The approved Design is then introduced to the Development process. Finally, the App is tested by Users. User insights can also be captured through Focus group discussions and Ethnographic research conducted by our UX experts. We can also recommend Optimization and Performance enhancement steps to improve User Experience and Productivity on the App.

Technology

We build Enterprise Applications that address your Business needs. We understand the entire eco system that is required for your App to function. Our developers have experience in various App development technologies and can integrate the App with essential third- party applications.
Our Clients often have a need to modernize legacy applications. We conduct a technical analysis and recommend the possibilities of rejuvenation of these applications by using the latest tools and technologies.
Our expertise lies in
  • Mobile App OS: iOS, Android, Windows, Xamarin (Hybrid)
  • Database integration: MySQL, Mongo DB, SQL Server
  • Web Development Support: Java, .NET, PHP, Angular JS, JavaScript
  • Payment Gateway Integration: EBS, PayPal and others
Technology

Quality Assurance

We ensure your Application is built to last. Our process involves several stages of testing before we take a sign-off from our Client. We use advanced testing software such as Selenium.

Cloud Services

We provide Microsoft Azure and AWS cloud services. Our Cloud Services Consulting experts recommend solutions that offer Speed, Scale and Performance.

Maintenance & Support

Our support engineers work round the clock to ensure that your users are engaged and keep coming back for more. There is plenty that goes into maintaining an Application and our engineers work on Service Level Agreements (SLAs) featuring server integration, push notification management, payment processing fixes, emergency maintenance of unexpected bugs and more.
Technology

Digital Marketing

We boost customer engagement through Social Media, Email marketing and CPC (Cost Per Click) campaigns. It’s all about having Daily Active Users and our experts work closely with you to build the Digital Marketing Plan.

Managed Services

Our team of Managed Services professional work round the clock to keep the Application running and maintain Customer engagement.