The passing year, 2017, had plenty to offer to CMOs seeking to adopt the best in marketing technology. Needless to say, investments made by companies in smart technologies have resulted in an enhanced customer experience and have improved the overall business performance for them. The right implementation of these technologies can result in delighted customers, satisfied channel partners and happy employees.

As an enabler and practitioner of Marketing Technology in India, here are a few trends that I envisage will